Social media has come a long way. Back then, the idea of creating sites like Facebook, Twitter, etc. are vague at best. Nowadays however, social media plays a huge role in our personal and professional lives. For average folks, these networks present an easy and fun way to keep in touch with people who’re important to them. And for businesses, these platforms serve as distribution channels, which allow their marketing message to find the right audience and build relationships.
Before 2014 ends, here are some valuable tips that can help you get more out of your social media campaigns. It’s more than just getting Likes and publishing as often as you could. If you want you and your business to rock the world of social media, here are the tips to get you started.
Pick The Right Platform For Your Message & Business
Twitter, Facebook, and Google+ might be dominating the social media scene, but there are hundreds of platforms out there. So the question is: How’re you supposed to pick between Facebook, Google+, Twitter, Instagram, YouTube, and other social media sites? This is where good old competitor research comes into play. Look at your top 5 to 10 competitors and keep a close eye on the social media channels they’re in.
It also helps to consider the nature of your business and its products / services. If you’re in the real estate industry (which relies a lot on photos of properties), it might make sense to include image-based social media / blogging sites like Tumblr, Instagram, and Pinterest in your campaign. If you are within the tech industry, experience has shown that techy folks (likely customers) spend a lot of time on Google+ and you’d want to focus on that platform. On the other hand, if you’re a B2B enterprise, targeting LinkedIn and Facebook might lead to awesome boosts in traffic and conversion rates.
Oh! And one last bit of advice, do NOT pick more than 5 social media networks / sites to establish your presence on. It’s just not practical and possible (especially if you’re a startup or an SMB), and spreading yourself too thinly won’t bring the desired results.
Know When To Post
Not all audiences / markets are created equally…and this is true when it comes to social media activity. If you’re a B2B sales consulting firm and your target audience are those in the higher ups, you want to post at a time during the day when executives, CEOs, etc. are active and receptive (during office hours or lunch break). If your business is within the PC gaming industry and your target market is comprised of males aged 24 to 40+ years old, it might make sense to post after office hours when your target audience is most likely at home and relaxing.
Again, you should know when the best days and times are to post for your industry and demographics. This is a very important step and there’s no other way to do it than to research and analyze your figures.
Use Images A LOT!
A picture paints a thousand words…so use it to your advantage! There’s a reason why infographics, 7-second digestible videos, and image-based sites are becoming more and more popular. Images are easier to understand or digest compared to a massive block of text. Don’t be boring – use images a lot in your social media pages.
Now, don’t make the mistake of thinking that you can just use whatever image you deem fit. A research has shown that the quality and resolution of the image you use can make or break your conversion rates.
According to the report, consumers react negatively to stock images…especially those that they’ve seen before. Low quality / low resolution images also turned away potential customers and prospects. The participants said they felt that if the company can’t even find a decent image to use in their pages, they have no business providing a product or service. If you’re going to use images, make sure they are unique and of high quality!
NEVER Sync Business Social Media With Your Personal Phone!
People are always online, which means managing and overseeing social media for a business can turn into a 24/7 project. And when you’re occupied by one thing 24 hours a day and 7 days a week, stress and burnout follows. Do NOT let business social media take control of your personal life.
One thing you should always remember is to NOT sync your personal phone with your company’s social media accounts. Taking work home – when you’re supposed to spend time with your kids and pamper yourself – is never a healthy thing to do.
Use Social Media For Relationship Building
It’s very easy to see why businesses are on social media. It helps them improve sales by building better relationships with their customers and partners. I want you to read the previous sentence closely…the real purpose of social media is to build relationships and the increased sales and conversion rates are just bonuses.
This is very important as I’ve seen numerous businesses treat social media like a sales platform when it isn’t. By doing so, you could easily turn off your target audience. So instead, use social media to build relationships and to provide free education and entertainment to your target market.